At Kure, we believe that true wellness is about becoming whole—mind, body, and spirit. Our name, pronounced “cure,” embodies this mission: to help you reclaim your health, vitality, and peace of mind with nature’s most potent remedies.

Our journey started in 2019 with the creation of NZ Hempress, New Zealand’s top supplier of hemp wellness products. We quickly became a trusted name, helping Kiwis across the country experience the incredible benefits of hemp. But as we grew, we faced challenges that forced us to adapt. Advertising compliance issues during the pandemic led us to pause our operations.

But we didn’t stop—we evolved.

We reemerged as Herbeauty, focusing on skincare and topical products. And in April 2023, we took our next big step, rebranding as Kure. With this new identity, we’re proud to reintroduce our renowned full-spectrum hemp products, both ingestible and topical.

Because we know you’re not just looking for another product—you’re searching for a solution. You want better sleep, improved mobility, more calm, vibrant skin, and a life free from the chains of pain and stress. And that’s exactly what we deliver.

Kure is more than a brand. It’s a commitment to helping you unlock the health and vitality that’s been eluding you. Our products are meticulously crafted to harness the full power of hemp, offering you a natural, effective alternative to traditional medications. Whether you’re struggling with sleepless nights, chronic pain, or the daily stresses that weigh you down, our products are here to help you overcome these challenges and live your best life.

At Kure, our mission is simple but profound: to empower you with alternative health solutions that break down physical and mental barriers, helping you live your best life every day. We achieve this through botanical remedies that honor nature’s wisdom.

As a cooperative, we’re not just a business—we’re a community. We’re dedicated to sharing research, exchanging innovative ideas, and reinvesting every dollar back into our cooperative to ensure a brighter, healthier future for all our members. We believe in the healing power of nature, and we’re on a mission to spread that power far and wide.